Posts Tagged: Marketing

british high street

Everything Must Go: The Death of the British High Street as We Know It?

It seems like another day goes by and another High Street stalwart announces store closures or releases disappointing sales results. Yesterday, Debenhams issued its third profit warning this year, despite implementing a plan to cut costs and boost sales. It’s a story we have seen repeating itself on the news cycle of late.   In.

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buckinghamshire

This is: Big consumer brands in Buckinghamshire

A guide to consumer brands in Buckinghamshire This is the second part in our blog series about organisations operating in the consumer space across Brand’s core regions. Initially we focused on the region of Leicestershire, and are now switching our attention to the thriving region of Buckinghamshire. So, if you’re a marketing job-seeker based in and.

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flexible working

The importance of flexible working in the marketing industry

With more employees asking for flexible working than ever before, it’s hardly surprising that marketing professionals ranked flexible working as the most important benefit to them in our annual Marketing Salary Survey. Respondents placed the ability to work flexibly as a more important benefit to them than contributory pensions, training (paid courses), bonuses, private healthcare,.

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customer expectations

Responding to rising customer expectations

Across almost all sector categories, customers are demanding more from their interactions with brands at every level. As a marketer, how do you meet the challenge of ever-rising customer expectations? From personalisation to product quality, customer service to delivery, from complaint handling to social responsibility, customers have grown to expect a first-class experience from brands,.

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Learning_To_Lead

Learning to lead: are you thinking too much?

When you need to lead change in your organisation, you have to learn how to overcome your fear of acting – and gain the industry knowledge to ensure you make the right choices. “It’s easier to act your way into a new way of thinking than think your way into a new way of acting.”.

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gender inequality in marketing

Is there gender inequality in marketing?

With coverage of the “gender pay gap” top of the media’s agenda recently, it is unlikely that even the most disinterested observer could remain oblivious to the reports of disparity between how females are paid in relation to their male counterparts across the UK.   Does this pay gap exist in marketing? Do women really.

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This is: Big consumer brands in Leicestershire

  A guide to consumer brands in Leicestershire This is the first in a mini blog series about organisations operating in the consumer space across Brand’s core regions. Initially we’re focusing on the region of Leicestershire. So if you’re a marketing job-seeker based in and around the Leicester area, and are keen to find work.

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How online is shaping content marketing

The proliferation of online channels is changing the way brands create and publish content. Here, Emma Winchurch-Beale of The Washington Post and Shaun Austin of insights agency Future Thinking explain how.     ‘The past is a foreign country: they do things differently there.’ So goes the famous opening line of L P Hartley’s novel The.

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What’s your strategy for digital?

How well is your digital marketing plan performing? Has it been created in reaction to our fast-evolving digital world? Or has it been built on a holistic – and sound – strategy? Over the last fifteen years, marketing has become heavily weighted towards digital, thanks to the prevalence of fast wireless connections, smartphones, social media.

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Essential skills today’s marketers need

A successful marketer today requires a wider set of skills than ever before, excelling in creativity, number-crunching, networking, and flexible working.   In an interview, one of the most successful business leaders, Silicon Valley guru and Sequoia venture capitalist Sir Michael Moritz, put it succinctly: “If you have too rigid a plan to reach the.

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