Posts Tagged: Marketing

influencer marketing

What the Fyre Festival fiasco says about influencer marketing

After being exposed to a multitude of memes and social media posts about it over the past week, I decided to see for myself what the new Netflix documentary ‘Fyre: The Greatest Party That Never Happened’ was all about. If you haven’t heard of it, Fyre Festival was an influencer-backed, massively publicised ‘luxury’ festival located in the.

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recruitment and marketing

Why your recruitment and marketing team should work closely together

Traditionally, good business practice dictates that your marketing and recruitment departments should have little to do with each other. But in an era of intense competition from businesses the world over for top talent, you should use every available resource you have. As such, here’s an insight into how you can make your hiring strategy.

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interview dress

Dressing for the job you want

Some of the most common questions we as recruiters are asked are “What’s the office dress code?” or “What should I wear to my interview?”… We often hear stories from clients that candidates have turned up to interviews dressed too casually or sometimes even dressed inappropriately, and when given that feedback the candidate is often.

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marketing resolutions

New marketing resolutions for 2019

From regulation to exporting, what trends are set to make an impact in 2019? And what can marketers expect to say goodbye to when the year ends? The CIM asked marketers across the industry for their thoughts on the latest developments from the last 12 months, to drive marketing advantage into the New Year. In.

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pay rise

How to get a pay rise

Last year we discovered that 56% of marketers felt that they were underpaid in their current role, and 50% wouldn’t feel comfortable asking their employer for a pay rise. Are you part of this 56% that feel like you’re not being paid enough? What if we told you that we could help you justify and.

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generation z

What digital marketers need to know about Generation Z

“Generation Z,” the generation born after millennials, is emerging as the next big thing for market researchers, cultural observers and trend forecasters. With Generation Z on the cusp of becoming the largest segment of the global population, many are shifting their focus to this generation’s potential. Gen Z will comprise 32 percent of the global.

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The new marketing CV

Marketers are tasked with keeping up with a rapidly evolving business landscape and eye-wateringly fast technological change. At the same time, many will be seeking to boost their careers during this time of flux. What key skills will marketers need to have on their CVs in the coming years? Skill: Data analysis With data now increasingly.

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Marketing campaigns of the future

With major changes to customer needs and technology, organisations of all kinds are using marketing to leverage change. We take a look back at key campaigns of the last 12 months that examine how marketing will continue to develop in the future, and how marketers can engineer change with effective campaigns. JD Wetherspoon – last.

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green is the new black

Green is the new black: Are brands after a PR opportunity?

A plastic revolution Ever since Blue Planet II aired last year, Sir David Attenborough has single-handedly spurred a revolution in the UK. Making us more aware of our plastic consumption, the amount of plastic waste and pollutants in the environment, and highlighting the damage this does to animals and the ecosystem. If we’re being honest,.

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the marketing meetup

Watch The Marketing Meetup 24 – Cambridge

The Marketing Meetup 24 – Cambridge Video Content Strategy 101 & Lightning Talks Tuesday 6th November 2018 Watch the most recent The Marketing Meetup in Cambridge – whether you were unable to attend on the night, were curious as to what The Marketing Meetups were all about, wanted to share the meetup experience with a.

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