Learning_To_Lead

Learning to lead: are you thinking too much?

When you need to lead change in your organisation, you have to learn how to overcome your fear of acting – and gain the industry knowledge to ensure you make the right choices. “It’s easier to act your way into a new way of thinking than think your way into a new way of acting.”.

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gender inequality in marketing

Is there gender inequality in marketing?

With coverage of the “gender pay gap” top of the media’s agenda recently, it is unlikely that even the most disinterested observer could remain oblivious to the reports of disparity between how females are paid in relation to their male counterparts across the UK.   Does this pay gap exist in marketing? Do women really.

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This is: Big consumer brands in Leicestershire

  A guide to consumer brands in Leicestershire This is the first in a mini blog series about organisations operating in the consumer space across Brand’s core regions. Initially we’re focusing on the region of Leicestershire. So if you’re a marketing job-seeker based in and around the Leicester area, and are keen to find work.

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How Online Is Shaping Content Marketing

The proliferation of online channels is changing the way brands create and publish content. Here, Emma Winchurch-Beale of The Washington Post and Shaun Austin of insights agency Future Thinking explain how.     ‘The past is a foreign country: they do things differently there.’ So goes the famous opening line of L P Hartley’s novel The.

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What’s your strategy for digital?

How well is your digital marketing plan performing? Has it been created in reaction to our fast-evolving digital world? Or has it been built on a holistic – and sound – strategy? Over the last fifteen years, marketing has become heavily weighted towards digital, thanks to the prevalence of fast wireless connections, smartphones, social media.

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A Guide to Design Recruitment

A basic guide for organisations hiring in Graphic Design and Web Development Not everybody who is looking to recruit Graphic Designers and Web Developers actually fully understands what to look for and how to go about it. Whether you’re a HR professional, Internal Recruiter, Managing Director, or Marketing Manager; I’ve put together this short and.

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Essential skills today’s marketers need

A successful marketer today requires a wider set of skills than ever before, excelling in creativity, number-crunching, networking, and flexible working.   In an interview, one of the most successful business leaders, Silicon Valley guru and Sequoia venture capitalist Sir Michael Moritz, put it succinctly: “If you have too rigid a plan to reach the.

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Would you like to see my portfolio?

  Portfolios, love them or hate them, they’re almost always an essential when applying for creative and design jobs. In fact, if I could, I would make it a flat rule that you can’t apply for senior design jobs without them. I’d even suggest that employers must, by law, allow designers to build portfolios without.

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Taking steps towards leadership in 2018

So, you’ve spent 2017 boosting your knowledge and developing your CV. Now, you’ve set your sights on a big step forward professionally in 2018 – either securing a promotion or landing an exciting new role. Does this sound familiar? We explore the essential skills for marketers seeking advancement in the next 12 months. Sharpen critical.

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The Marketing Dress Code

The marketing industry is home to a vibrant mix of creative business people, and as industries go, it’s often thought of as one of the more laid-back when it comes to dress codes. But relaxed rules can lead to confusion – how smart should your smart casual be? How casual is too casual? From what.

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