Why it’s time to reboot the C-suite

  The coronavirus pandemic has sparked further discussion about the role of the CMO and its relevance in facing today’s challenges. The need for empathy during turbulent times has never been clearer but, if the CMO role is to be rebooted, the entire C-suite need a refresh too. These extraordinary times demand a fundamental rethink.

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Marketers must embrace older consumers properly

Over-65s are affluent, accepting of brands and increasingly accessible via digital channels. Here’s how marketers should approach them… Last summer, CIM’s Catalyst magazine ran a cover story called ‘Age of Wonder’. It looked at how over-50 consumers were “woefully underserved” by stereotypical media images and reductive marketing campaigns. A year on, research shows the global.

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wellbeing at work

How to look after your wellbeing at work

The nation is undergoing a huge stress epidemic. With technology enabling us to work from anywhere, at any time, many individuals are finding it difficult to draw the line between work and play. As a result, we’re more stressed, anxious and depressed, than we’ve ever been before. The good news is the stigma around mental health.

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Working in Digital PR -The Good the Bad and the Ugly

Source: https://pixabay.com/photos/news-daily-newspaper-press-1172463/ Digital PR is one of the fastest evolving facets of marketing. But what exactly does it involve? Here is a warts-and-all breakdown of what a digital PR’s day to day work entails. A digital PR’s role involves getting your client’s brand featured on websites where their target audience is likely to visit. It.

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Seven ways marketing has changed during Covid-19

Following the initial ‘shock and awe’ of Covid-19, companies and consumers are striving (admittedly, some more successfully than others) to adjust to the ‘new normal’, some of the changes taking place now may be permanent additions to the marketer’s working life. On the one hand, companies previously used to floating serenely are now sailing in.

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Marketers must realign with customer needs post-coronavirus

Coronavirus has changed everything. For how long and how fundamentally time will tell, but what is certain is that a new approach to marketing and its role in business is needed in response. This will be a challenging, but necessary, process that should allow marketers to make changes that have been long overdue. Pre-coronavirus seems.

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How Coronavirus Outbreak Affects The State Of The Marketing Industry

COVID-19 continues to spread rapidly around the globe and carries grave consequences for countries’ economies. The coronavirus outbreak has had a great impact on all of us and influences every part of our lives from the spot we can visit to the way we spend our time, to the priorities we have set up and,.

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How Email Automation Can Help You To Grow Your Business

Since the sending of the first email back in the 70s, a lot has changed. Emails have evolved to become a leading medium of formal as well as informal communications. Since the beginning of the email era, emails have been utilised in almost all aspects of life. One of the most important and modern uses.

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Are you Getting Enough?

So, are you getting enough? It’s a topic that many of us don’t like talking about… However, Brand Recruitment’s Marketing Recruitment Review and Salary Survey 2019/2020 might be able to give you the answer. For this year’s marketing salary survey, we have received more input than ever from our extensive network of candidates, the employers.

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The Impact of Coronavirus on Recruitment

Admit it, you only clicked on this article because we put Coronavirus in the title. Coronavirus is everywhere you look; the media have whipped us all up into a frenzy and convinced everyone that we need to stockpile 10 years’ worth of hand sanitizer, face masks and dried or tinned foods. Maybe this is all.

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When Brands Go Woke, Do They Go Broke?

2019 supercharged brand involvement in issues of social responsibility. But as more of these stories come to light, the more polarising these issues can become. Do businesses, of all sizes, risk losing mass reach if they continue to pursue a ‘woke’ strategy? The phrase ‘Get woke, go broke’ originated after a paper by John Ringo.

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Poor Grammar – Could it cost you your dream role?

A recent study revealed that 65% of those surveyed felt that poor spelling and grammar was ‘the biggest turn off for [employers] to see on a candidate’s CV’. How you write speaks volumes about you and your abilities. This could also reflect as lack of attention and your professionalism when it comes to completely a.

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Could Office Pets Be The New Stress Relief?

Office pets… Do you think they make a difference? If you’re a pet person, there’s probably nothing you’d like more than to take your four-legged companion to work with you. Office pets are becoming more common as the days go on and many companies have noticed massive benefits to office culture. A few reasons why.

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How a New Recruitment Strategy Could Transform Financial Services Marketing

In an industry forged at the very heart of establishment values, the financial services sector has been struggling with increased competition and decreasing brand loyalty. By looking beyond its borders for fresh talent, financial services could start a brand-new golden age. If you skim the surface, the previous decade was not been kind to the.

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Common CV mistakes

Glassdoor has recently carried out a study which reveals the most common mistakes candidates make on their CV. This got us thinking at Brand Recruitment, so we’ve put together a list of common ‘mistakes’ we come across daily. We agree with one of the main points Glassdoor makes about the jargon that candidates use on.

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Tips for Web Designers

The release of ‘100 Things Every Designer Needs to Know About People’ by Susan Weinschenk has some highly useful ideas and tips for Web Designers. Creative recruitment agency specialists Brand Recruitment believe that this book could be put to good use for Web Designer job seekers. Susan Weinschenk’s book makes some interesting observations. One point.

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work-life balance

5 tips for marketers on achieving a strong work-life balance

While having a good work-life balance is something which we all want, many of us find it impossible to maintain. In fact, four in ten (43.9%) marketers have left a job due to having a poor balance. And who can blame them? When operating in a highly demanding industry, achieving a healthy work-life balance can.

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Department Stores’ Everyman Appeal May Be Their Downfall

A recent retail announcement has shaken me to the very soles of my little Saltire-patterned socks. The venerable grande dame of Scottish shopping, Jenners department store on Edinburgh’s Princes Street, looks set to leave the iconic premises it has occupied for more than 180 years. To many, this may be yet another tale of regional high street.

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How Marketers Can Lead The Charge For Flexible Working

As Microsoft has just finished a trial into four-day working weeks, there’s an opportunity for marketing departments to join forces with HR and widen access to life-enhancing flexible-working schemes.  In Japan this past August, Microsoft ran the Work-Life Choice Challenge Summer 2019 experiment. That month, it gave all its 2,300 staff every Friday off for.

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The Busy Marketer’s Guide To Being Kind To Yourself

Life as a marketing professional is busy. You likely work in a fast-paced environment with plenty of projects and people to juggle. The role, whether it’s as a marketing executive or a marketing manager is demanding, and you might find yourself feeling mentally and physically drained towards the end of the week. In this special.

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Remote Working – Is It Time to Ditch the Commute?

Remote working, also known as telecommuting, is on the rise. It has increased by 115% in the ten years from 2005 to 2015, and will only increase in popularity thanks to the capabilities of modern technology and the speed of internet traffic. Remote working promotes a healthier lifestyle. It lets you move to a quiet.

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Mentoring is the ultimate marketing experience

As marketing becomes more complex, senior marketers can show junior staff the strategy to succeed As marketing grows to encompass the entire business function, and marketers are expected to develop more skills, it becomes harder to pin down the talents needed to advance and thrive in the profession. It’s no surprise that research published by.

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