Ride out the latest lockdown

Written by Allen Lang-Norris. Welcome to May? August? Who knows? But it does feel like we have been in lockdown one way or another for at least a year. Doubtless you would have been peacefully minding your own business on social media and saw some influencers tell you what they have achieved this lockdown when.

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Do’s & Don’ts of Online Interviewing

By Arran Roberts CIM – Digital Marketing Manager at EQUUS. In what has been a very different few months from “The Norm”, I’m sure you are as excited as I am for the day when phrases such as “Social Distancing”, “Stop the Spread” and “Covidiots” are locked in an archive, never to be heard from.

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Inside the world of hype-brand partnerships

Hype brand collaborations are forging new paths to growth by accessing untapped sub-cultures. Find out how in this analysis of the Sprite x Jeff Staple collaboration How much would you pay for a biscuit? If you were really, really hungry you might offer, what, double? They are, after all, consumables. A couple of bites and.

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9 Ways to Make Content Marketing More Creative

Guest blog post from Jim Kinloch, Conversion Detectives, a creative content marketing agency in Herts – Content Marketing Gold Everything online is content. Not everything online is original. Where to Start with Content? What we’re talking about here is being a mite more creative with what we put on our website, our email and our.

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Personal brand: What is it and why do I need to build one?

If you’ve been on LinkedIn lately, you’ve probably seen the phrase ‘personal brand’ pop up a few times. Used to describe the amazing potential that can come from consistent and relevant posting over LinkedIn, a personal brand is a key part of business relationship building that many job seekers overlook. Gary Gumbleton, Creative Director at.

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Do marketers get the credit for the sales they generate?

  I’ve worked in sales & recruitment for over 25 years, in terms of my recruitment career 10 years of that focused on marketing and now specialising in sales & business development. In that time I’ve had the pleasure of sitting next to some fantastic salespeople but additionally some great marketeers, and this is a.

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How to stay positive & creative during lockdown

Lockdown 3.0! Definitely another reason to focus on you right now and although we’ve been here before, it doesn’t make it any easier on our mental health BUT even if one of these points we’ve shared, on how we stay positive and creative during lockdown, helps you, then our work here is done! I’m sure.

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What is the impact of John Lewis’s call…

…for consumers to give and show love this Christmas, amid a turbulent festive period for retailers? For many, the advent of the John Lewis Christmas advert signals the start of the festive season. It started from humble beginnings back in 2007, but it’s been a multi-million-pound production in recent times, one that has served as.

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SEO tools websites that are helpful in digital marketing

When we asked advertisers which strategies, they usually use to market the websites or a brand, they usually tell the common tools for digital marketing. These tools are usually for keyword research, site analysing, backlink research and content analysis, modification, third-party referencing, effort, and email marketing. Although there is no general tool that serves every.

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Why it’s time to reboot the C-suite

  The coronavirus pandemic has sparked further discussion about the role of the CMO and its relevance in facing today’s challenges. The need for empathy during turbulent times has never been clearer but, if the CMO role is to be rebooted, the entire C-suite need a refresh too. These extraordinary times demand a fundamental rethink.

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Marketers must embrace older consumers properly

Over-65s are affluent, accepting of brands and increasingly accessible via digital channels. Here’s how marketers should approach them… Last summer, CIM’s Catalyst magazine ran a cover story called ‘Age of Wonder’. It looked at how over-50 consumers were “woefully underserved” by stereotypical media images and reductive marketing campaigns. A year on, research shows the global.

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wellbeing at work

How to look after your wellbeing at work

The nation is undergoing a huge stress epidemic. With technology enabling us to work from anywhere, at any time, many individuals are finding it difficult to draw the line between work and play. As a result, we’re more stressed, anxious and depressed, than we’ve ever been before. The good news is the stigma around mental health.

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Working in Digital PR -The Good the Bad and the Ugly

Source: https://pixabay.com/photos/news-daily-newspaper-press-1172463/ Digital PR is one of the fastest evolving facets of marketing. But what exactly does it involve? Here is a warts-and-all breakdown of what a digital PR’s day to day work entails. A digital PR’s role involves getting your client’s brand featured on websites where their target audience is likely to visit. It.

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Seven ways marketing has changed during Covid-19

Following the initial ‘shock and awe’ of Covid-19, companies and consumers are striving (admittedly, some more successfully than others) to adjust to the ‘new normal’, some of the changes taking place now may be permanent additions to the marketer’s working life. On the one hand, companies previously used to floating serenely are now sailing in.

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Marketers must realign with customer needs post-coronavirus

Coronavirus has changed everything. For how long and how fundamentally time will tell, but what is certain is that a new approach to marketing and its role in business is needed in response. This will be a challenging, but necessary, process that should allow marketers to make changes that have been long overdue. Pre-coronavirus seems.

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How Coronavirus Outbreak Affects The State Of The Marketing Industry

COVID-19 continues to spread rapidly around the globe and carries grave consequences for countries’ economies. The coronavirus outbreak has had a great impact on all of us and influences every part of our lives from the spot we can visit to the way we spend our time, to the priorities we have set up and,.

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How Email Automation Can Help You To Grow Your Business

Since the sending of the first email back in the 70s, a lot has changed. Emails have evolved to become a leading medium of formal as well as informal communications. Since the beginning of the email era, emails have been utilised in almost all aspects of life. One of the most important and modern uses.

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Are you Getting Enough?

So, are you getting enough? It’s a topic that many of us don’t like talking about… However, Brand Recruitment’s Marketing Recruitment Review and Salary Survey 2019/2020 might be able to give you the answer. For this year’s marketing salary survey, we have received more input than ever from our extensive network of candidates, the employers.

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The Impact of Coronavirus on Recruitment

Admit it, you only clicked on this article because we put Coronavirus in the title. Coronavirus is everywhere you look; the media have whipped us all up into a frenzy and convinced everyone that we need to stockpile 10 years’ worth of hand sanitizer, face masks and dried or tinned foods. Maybe this is all.

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When Brands Go Woke, Do They Go Broke?

2019 supercharged brand involvement in issues of social responsibility. But as more of these stories come to light, the more polarising these issues can become. Do businesses, of all sizes, risk losing mass reach if they continue to pursue a ‘woke’ strategy? The phrase ‘Get woke, go broke’ originated after a paper by John Ringo.

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Poor Grammar – Could it cost you your dream role?

A recent study revealed that 65% of those surveyed felt that poor spelling and grammar was ‘the biggest turn off for [employers] to see on a candidate’s CV’. How you write speaks volumes about you and your abilities. This could also reflect as lack of attention and your professionalism when it comes to completely a.

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Could Office Pets Be The New Stress Relief?

Office pets… Do you think they make a difference? If you’re a pet person, there’s probably nothing you’d like more than to take your four-legged companion to work with you. Office pets are becoming more common as the days go on and many companies have noticed massive benefits to office culture. A few reasons why.

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