Apple achieves the status of UK’s ‘coolest brand’

Apple has recently been named BrandZ ‘coolest brand’, replacing Aston Martin which has topped the last six annual surveys. It can be said that current Brand Manager jobs are seen as the foundation of how the public are influenced by what we perceive as ‘cool’. It is clear that Apple have developed a well established.
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How to stand out from the crowd?

The amount of candidates seeking employment in the job market is vast. Employers have such a large pool of candidates to choose from that some job seekers are taking a different approach to their job search in order to stand out. We’ve noticed some creative and marketing job seekers are turning their CV and job.
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Social media is helping to boost e-commerce sales

With there now being more and more different ways for us to make our purchases, companies should utilise these opportunities in order to make themselves as visible as possible on the marketplace, particularly on the web as e-commerce sales continues to rise. Social media is now also playing its part in e-commerce sales particularly Facebook..
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What now for sports PR and sponsorship after the Olympic Games?

There is no doubt that the London Olympic Games has been a PR and marketers dream. This is even more true of how successful Team GB has done and how the nation has come together to support our athletes. So what does this mean for future sports sponsorship? Gold medal winners Jessica Ennis and Mo.
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Nivea’s PR blunder

The Nivea brand which is owned by German parent company Beiersdorf has recently had to handle a PR blunder after the company’s new chief executive recently announced to German national press that Nivea’s brand ambassador, singer Rihanna wasn’t the right person to represent the brand. Chief executive, Stefan Heidenreich, had described Rihanna as a ‘no-go’.
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PR becomes the focus of brand strategies

A number of big name brands have taken the decision to make PR a stronger element of their marketing strategy. The change comes about due to the increasing use of social media and reflects changes in brand management and marketing strategies over recent years. As a result, brands such as Topshop and Nintendo have taken.
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Copywriters are in demand

There has been a notable increase in companies recruiting for copywriters within the eastern region. Here at Brand Recruitment, we have been contacted by both in-house organisations and agencies looking for copywriters to join their team so why the rise in copywriting jobs? With digital technologies taking over the globe, companies have to keep on.
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Carlsberg enters the UK cider market

Carlsberg has decided to launch its Somersby cider brand into the UK. The Somersby brand is owned by Carlsberg and was first launched in Denmark and Sweden. The brand will launch in the UK later this month, initially in Tesco stores and will be targeted at both the male and female demographic within the mainstream.
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Are you using Pinterest yet?

Pinterest is now one of the top three social networking sites in the US, overtaking Google+ and LinkedIn; however it has struggled to take off in the same way here in the UK. The site works by users ‘pinning’ images to your own personal ‘boards’ in a way similar to a traditional cork board, other.
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How much will the technical failure of RBS affect their brand?

After last week’s Royal Bank of Scotland’s technical problems the group has decided to pull its ‘helpful banking’ adverts and cancel their corporate hospitality in light of these events. The majority of RBS’s customers were unable to make transactions for up to a week which resulted in RBS opening their banks over the weekend in.
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Tips to maximise your Twitter potential and boost engagement levels

A new study by Buddy Media has revealed new strategies for using Twitter in the most effective way. The study identified common trends with tweeting that can have a negative impact on a marketing campaign; these main issues were found to be tweeting at the wrong time, tweeting too much and with too many or.
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How valuable is a marketing degree?

Marketers are beginning to question the true value of a degree, as training and experience have been found to be more valuable when trying to break into this fiercely competitive industry. A recent survey carried out by The Marketers Forum has found that over 50% of marketing managers looking to recruit marketers do not require.
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Shoppers want a mix of promotions

Price based promotions occupy the majority of the supermarket aisles but a recent survey carried out by Shoppercentric has identified that this is not the most important factor for consumers making shopping decisions. The 1000 consumers were asked what they felt constituted to be good ‘value’ when shopping in supermarkets. 25% of those surveyed felt.
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Is social media to become a social complaints platform?

Eptica has recently carried out a Social Customer Service survey and found that 26% of consumers make complaints via company’s social media sites. Consumers felt that they would receive a quicker response by contacting companies directly this way when in fact a staggering 83% of those surveyed were disappointed with the response they had received.
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Should UK alcohol marketing rules be changed?

A row over advertising alcohol rules in the UK has recently erupted between alcohol sponsors and medical bodies and charities. The health campaigners as well as The Alcohol Health Alliance which includes the British Medical Association have called for the alcohol marketing rules in the UK to be changed to reflect those of the system.
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Cambridge is one of the best paying cities in the UK

Cambridge has been named as one of the highest paying cities in the UK by a recent report from the Office of National Statistics (ONS), which analysed salaries across the country. The report also highlighted that the East of England also has the highest employment rate in the UK, 74.7%. London was found to be.
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Time for a change in sports marketing

Football clubs need to refocus their marketing strategies back on to their core fans, who are those that support the club as their favourite team, in order to protect their long-term prospects. Many of the major football clubs have been concentrating on chasing lucrative sponsorship deals over recent years within the Premier League rather than.
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Premier Foods focuses on their power brands

Since the start of this year, Premier Foods has overhauled their overall strategy and decided to focus their marketing spend on eight of their power brands. These include Mr Kipling, Hovis, Ambrosia and Bisto. This strategy has certainly paid off for Premier Foods as they saw an increase of revenue from these brands in the.
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New social commerce strategy for well-known FMCG brand

The major FMCG company, Reckitt Benckiser has announced its plans to launch an alternative of its popular Cillit Bang product through Facebook exclusively in an attempt to improve their social media activity and to promote this as part of their overall sales and marketing strategy. The product that will be the first to be trialled.
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Don’t forget the girls

With just under half the population of the world being female, it is surprising that many brands are still marketed at the male population. Technology is one such area. In a world that is dominated by males who design, make, sell and of course buy phones, computers, TVs, gaming consoles and all things techy, it.
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Starbucks aims to improve their in-store customer experience

Coffee chain, Starbucks has launched a new campaign to improve its in-store customer experience. The new initiative has seen customers being encouraged to introduce themselves by their first name in a bid to create a friendlier in-store atmosphere. Starbucks Baristas will now write the customer’s names on the side of their drink instead of the.
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Brands get patriotic

As preparations get under way for the Diamond Jubilee many brands are releasing patriotic campaigns to show their support. Heinz is launching limited edition vintage labels for its Heinz Beans and Heinz Spaghetti brands. These labels reflect the designs used in 1952 - the year of the Queen’s Coronation - and will feature the slogan.
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