Molson Coors launches Animée – a beer specifically aimed at female consumers
Women are an important part to any industry and whilst gender equality has made some serious progress, beer is one of the few industries still heavily dominated by a male-influence. 77% of women say they ‘never’ or ‘very seldom’ drink beer however there is a belief amongst brewers that women represent a large untouched growth.
More and more mums are now using search engines as part of their everyday family life and they are therefore becoming a stronger focus of brand PR strategies. As a result companies are turning to social media networks in order to ensure their message reaches these online-savvy parents meaning those in PR jobs need to.
London is still buzzing from the success of the Olympics. The UK tried to capitalise on the opportunities presented by the Olympics and even though the games may have been a good excuse to celebrate and act as a temporary escape from reality the event has had a significant impact on the UK’s economy. The.
Cambridge marketing recruitment agency in line for national award
The Cambridge-based marketing recruitment agency Brand Recruitment has been shortlisted as finalists in the national Marketing and Advertising Recruitment Awards. After taking the crown as Regional Marketing Recruitment Agency of the Year in last year’s awards, the expanding agency has been named as a finalist in a remarkable three categories. This year sees Brand in.
Guardian and Google marketing gurus in Cambridge for innovative marketing conference
Another Marketing Conference is a one-day conference aimed at senior and aspiring professionals who want to be challenged and inspired by the latest thinking. This is a great opportunity to take a day out of the office to meet people like you who share the same passions and face the same challenges. The team behind.
Sponsorship still a valued aspect of marketing – Norwich and Peterborough extend Canaries partnership
Head of Sales and Marketing of Norwich City Football Club, Will Hoy, has expressed his delight at a recent extension of Norwich and Peterborough Building Society’s support for the team. With an affiliation between the club ad NPBS that stretches back to 1992, and the club’s main sponsorship now showcasing Aviva’s logo, it may have.
Apple has recently been named BrandZ ‘coolest brand’, replacing Aston Martin which has topped the last six annual surveys. It can be said that current Brand Manager jobs are seen as the foundation of how the public are influenced by what we perceive as ‘cool’. It is clear that Apple have developed a well established.
The amount of candidates seeking employment in the job market is vast. Employers have such a large pool of candidates to choose from that some job seekers are taking a different approach to their job search in order to stand out. We’ve noticed some creative and marketing job seekers are turning their CV and job.
With there now being more and more different ways for us to make our purchases, companies should utilise these opportunities in order to make themselves as visible as possible on the marketplace, particularly on the web as e-commerce sales continues to rise. Social media is now also playing its part in e-commerce sales particularly Facebook..
What now for sports PR and sponsorship after the Olympic Games?
There is no doubt that the London Olympic Games has been a PR and marketers dream. This is even more true of how successful Team GB has done and how the nation has come together to support our athletes. So what does this mean for future sports sponsorship? Gold medal winners Jessica Ennis and Mo.
The Nivea brand which is owned by German parent company Beiersdorf has recently had to handle a PR blunder after the company’s new chief executive recently announced to German national press that Nivea’s brand ambassador, singer Rihanna wasn’t the right person to represent the brand. Chief executive, Stefan Heidenreich, had described Rihanna as a ‘no-go’.
A number of big name brands have taken the decision to make PR a stronger element of their marketing strategy. The change comes about due to the increasing use of social media and reflects changes in brand management and marketing strategies over recent years. As a result, brands such as Topshop and Nintendo have taken.
There has been a notable increase in companies recruiting for copywriters within the eastern region. Here at Brand Recruitment, we have been contacted by both in-house organisations and agencies looking for copywriters to join their team so why the rise in copywriting jobs? With digital technologies taking over the globe, companies have to keep on.
Carlsberg has decided to launch its Somersby cider brand into the UK. The Somersby brand is owned by Carlsberg and was first launched in Denmark and Sweden. The brand will launch in the UK later this month, initially in Tesco stores and will be targeted at both the male and female demographic within the mainstream.
Pinterest is now one of the top three social networking sites in the US, overtaking Google+ and LinkedIn; however it has struggled to take off in the same way here in the UK. The site works by users ‘pinning’ images to your own personal ‘boards’ in a way similar to a traditional cork board, other.
How much will the technical failure of RBS affect their brand?
After last week’s Royal Bank of Scotland’s technical problems the group has decided to pull its ‘helpful banking’ adverts and cancel their corporate hospitality in light of these events. The majority of RBS’s customers were unable to make transactions for up to a week which resulted in RBS opening their banks over the weekend in.
Tips to maximise your Twitter potential and boost engagement levels
A new study by Buddy Media has revealed new strategies for using Twitter in the most effective way. The study identified common trends with tweeting that can have a negative impact on a marketing campaign; these main issues were found to be tweeting at the wrong time, tweeting too much and with too many or.
Marketers are beginning to question the true value of a degree, as training and experience have been found to be more valuable when trying to break into this fiercely competitive industry. A recent survey carried out by The Marketers Forum has found that over 50% of marketing managers looking to recruit marketers do not require.
Price based promotions occupy the majority of the supermarket aisles but a recent survey carried out by Shoppercentric has identified that this is not the most important factor for consumers making shopping decisions. The 1000 consumers were asked what they felt constituted to be good ‘value’ when shopping in supermarkets. 25% of those surveyed felt.
Is social media to become a social complaints platform?
Eptica has recently carried out a Social Customer Service survey and found that 26% of consumers make complaints via company’s social media sites. Consumers felt that they would receive a quicker response by contacting companies directly this way when in fact a staggering 83% of those surveyed were disappointed with the response they had received.
A row over advertising alcohol rules in the UK has recently erupted between alcohol sponsors and medical bodies and charities. The health campaigners as well as The Alcohol Health Alliance which includes the British Medical Association have called for the alcohol marketing rules in the UK to be changed to reflect those of the system.
Cambridge is one of the best paying cities in the UK
Cambridge has been named as one of the highest paying cities in the UK by a recent report from the Office of National Statistics (ONS), which analysed salaries across the country. The report also highlighted that the East of England also has the highest employment rate in the UK, 74.7%. London was found to be.