Posts Categorized: Blog

marketing resolutions

New marketing resolutions for 2019

From regulation to exporting, what trends are set to make an impact in 2019? And what can marketers expect to say goodbye to when the year ends? The CIM asked marketers across the industry for their thoughts on the latest developments from the last 12 months, to drive marketing advantage into the New Year. In.

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pay rise

How to get a pay rise

Last year we discovered that 56% of marketers felt that they were underpaid in their current role, and 50% wouldn’t feel comfortable asking their employer for a pay rise. Are you part of this 56% that feel like you’re not being paid enough? What if we told you that we could help you justify and.

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generation z

What digital marketers need to know about Generation Z

“Generation Z,” the generation born after millennials, is emerging as the next big thing for market researchers, cultural observers and trend forecasters. With Generation Z on the cusp of becoming the largest segment of the global population, many are shifting their focus to this generation’s potential. Gen Z will comprise 32 percent of the global.

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The new marketing CV

Marketers are tasked with keeping up with a rapidly evolving business landscape and eye-wateringly fast technological change. At the same time, many will be seeking to boost their careers during this time of flux. What key skills will marketers need to have on their CVs in the coming years? Skill: Data analysis With data now increasingly.

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office at Christmas

5 ways to have fun in the office this Christmas

Whether you’re counting down the days until you finish for the Christmas break, or you’re frantically trying to get your work done before the New Year, it’s important to embrace the festive period in the office. After all, ‘tis the season to be jolly, unwind a little and take yourself a bit less seriously! And.

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Marketing campaigns of the future

With major changes to customer needs and technology, organisations of all kinds are using marketing to leverage change. We take a look back at key campaigns of the last 12 months that examine how marketing will continue to develop in the future, and how marketers can engineer change with effective campaigns. JD Wetherspoon – last.

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green is the new black

Green is the new black: Are brands after a PR opportunity?

A plastic revolution Ever since Blue Planet II aired last year, Sir David Attenborough has single-handedly spurred a revolution in the UK. Making us more aware of our plastic consumption, the amount of plastic waste and pollutants in the environment, and highlighting the damage this does to animals and the ecosystem. If we’re being honest,.

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graphic designer

Choosing between an in-house team, design agency or freelancers

Recently we’ve seen an increase in companies recruiting in-house graphic designers, as opposed to using freelancer design services. Designers tend to work in three main environments; in-house, design agencies and freelance. Some employers have suggested that there are many benefits to having an in-house design team, including cost and better control over their creative. But.
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next marketing job

How to find your next marketing job

If you’re looking to find your next marketing job, you’ll firstly need to think about the reason why you’re wanting a new job in the first place and establish what it is you want from your next role. What do you like and don’t you like about your current position? What is the maximum distance.

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management style

Framing your leadership

Which management style is right? It depends on the situation.   As a manager, it’s your job to keep things organised. But you also have to strike a balance – preventing the process from devolving into chaos while giving people the flexibility to do their jobs well and to come up with novel solutions. There.

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