Posts Categorized: Blog

What makes a modern marketer?

Marketers must bridge the gap between businesses and their customers in ever more challenging conditions. Think you’re up to the challenge? Here’s what you need to know It is a brave boast, but no-one understands the customer more than the marketing team. This critical business function will analyse data and uncover secrets and trends about.

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Marketers must make more time, not more meetings

Earlier this month, CIM’s member-only magazine, Catalyst, asked marketers to push themselves out of the ordinary. Step one? Kill your meetings, says Twitter’s EMEA vice-president Bruce Daisley has something of a reputation for work-life balance, broadly setting a series of rules that amplify the power of ‘nothing to do’; namely, finding the time to step away.

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How the RAF used its past to build a new future

Group Captain Nick Bayley explains how a heritage brand cut through a congested media space to inspire the next generation of advocates and supporters from across the UK 2018 was a year of anniversaries: 70 years of the NHS; 100 years of women’s suffrage; 100 years since the end of World War One. It was.

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personal development

How can you make personal development a priority

We are in the midst of a crucial moment for marketing. Change is fast paced and dynamic, leaving many businesses scrambling to get up to date with the latest tools and techniques to keep customers engaged. However, whilst remaining up to date with customer expectations is certainly a concern for many a marketing department, businesses.

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apprenticeships

Apprenticeships have changed

If the word apprentice brings an image of youthful car mechanics, carpenters or even young Jedis, you are in for a surprise. Modern apprenticeships now include Digital Marketers and PR Assistants. What are the benefits of an Apprenticeship? Give your new and existing employees the skills needed to grow your business Help you recruit and.

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podcasts

Why podcasts are the new marketing opportunity

It’s estimated that 4.7 million people in the UK download a podcast every week. With many brands looking to get in on the action, podcasts have become an increasingly crowded market. We spoke to Liz Earle MBE, wellbeing entrepreneur and Fellow of the Chartered Institute of Marketing, to find out what marketers need to know.

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working from home

Why are more marketing professionals working from home?

Just under a third of marketing professionals currently work from home at least one day a week. Since last year, this figure has increased by 8%, and it is likely that the number of marketers regularly working from home will continue to rise over the years to come. So, why exactly has the number of.

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false advertising

False advertising in the fitness industry

The months leading up to the summer are amongst the busiest for the health and fitness industry. As summer holidays approach, the panic to be ‘bikini body ready’ increases. During this time, the first thing so many people do is turn to the latest fitness trends on the market to help them get slim quick..

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employee wellbeing

Why investing in employee wellbeing will help you retain talent

Workplaces are adapting at a fast rate, with seismic changes over the last decade. Businesses now, more than ever, realise the importance of employee wellbeing. The reason is simple—happy staff members are more productive. This positivity also means your retention rates go up. They’ll stay on a long-term basis. As a result, this article explores.

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Influencer Marketing

The modern guide to influencer marketing

Working with influencers can be an effective way to get your products in front of targeted and highly engaged audiences. Endorsements of products and services can also help customers make decisions about what to buy. Indeed, in a recent questionnaire, around 3 in 5 people told us that they have bought something as a result.

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guide to printing

The Marketer’s Guide to Printing

Everything you need to know about printing for your marketing job interview. How it works and what to print with advice from a professional print company. If you’re reading this guide, it’s likely that you’re a marketing candidate that doesn’t have any print experience, but you need to know all about printing like pro for.

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work-life balance

5 tips for marketers on achieving a strong work-life balance

While having a good work-life balance is something which we all want, many of us find it impossible to maintain. In fact, four in ten (43.9%) marketers have left a job due to having a poor balance. And who can blame them? When operating in a highly demanding industry, achieving a healthy work-life balance can.

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web design

How to effectively use Web Design with SEO

Creating a reliable, professional looking website goes way beyond the aesthetics. This is because your design choices can have a great impact on your site’s SEO. As such, web developers should strive to master SEO techniques and incorporate them into their design if they’re to improve their site’s visibility and search engine rankings. SEO-driven web design.

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The pitch for marketing

What does the future hold for marketing? With gathering political uncertainty and constantly evolving technology, how will marketers continue to ride the wave of change? The odds are that marketing is due to become even more important. Once upon a time, there was a marketer who worked for a shoe company. She was very talented.

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influencer marketing

What the Fyre Festival fiasco says about influencer marketing

After being exposed to a multitude of memes and social media posts about it over the past week, I decided to see for myself what the new Netflix documentary ‘Fyre: The Greatest Party That Never Happened’ was all about. If you haven’t heard of it, Fyre Festival was an influencer-backed, massively publicised ‘luxury’ festival located in the.

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recruitment and marketing

Why your recruitment and marketing team should work closely together

Traditionally, good business practice dictates that your marketing and recruitment departments should have little to do with each other. But in an era of intense competition from businesses the world over for top talent, you should use every available resource you have. As such, here’s an insight into how you can make your hiring strategy.

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interview dress

Dressing for the job you want

Some of the most common questions we as recruiters are asked are “What’s the office dress code?” or “What should I wear to my interview?”… We often hear stories from clients that candidates have turned up to interviews dressed too casually or sometimes even dressed inappropriately, and when given that feedback the candidate is often.

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marketing resolutions

New marketing resolutions for 2019

From regulation to exporting, what trends are set to make an impact in 2019? And what can marketers expect to say goodbye to when the year ends? The CIM asked marketers across the industry for their thoughts on the latest developments from the last 12 months, to drive marketing advantage into the New Year. In.

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pay rise

How to get a pay rise

Last year we discovered that 56% of marketers felt that they were underpaid in their current role, and 50% wouldn’t feel comfortable asking their employer for a pay rise. Are you part of this 56% that feel like you’re not being paid enough? What if we told you that we could help you justify and.

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generation z

What digital marketers need to know about Generation Z

“Generation Z,” the generation born after millennials, is emerging as the next big thing for market researchers, cultural observers and trend forecasters. With Generation Z on the cusp of becoming the largest segment of the global population, many are shifting their focus to this generation’s potential. Gen Z will comprise 32 percent of the global.

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The new marketing CV

Marketers are tasked with keeping up with a rapidly evolving business landscape and eye-wateringly fast technological change. At the same time, many will be seeking to boost their careers during this time of flux. What key skills will marketers need to have on their CVs in the coming years? Skill: Data analysis With data now increasingly.

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office at Christmas

5 ways to have fun in the office this Christmas

Whether you’re counting down the days until you finish for the Christmas break, or you’re frantically trying to get your work done before the New Year, it’s important to embrace the festive period in the office. After all, ‘tis the season to be jolly, unwind a little and take yourself a bit less seriously! And.

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