Posts Categorized: Blog

Preparing for study

Preparing for study

Two marketers with very different experiences of study explain how they prepared to upskill their careers in marketing Studying the right course at the right time can secure a promotion, cement your knowledge, plug a skills gap, get you a new job, increase business advantage at your organisation – the potential benefits are huge. However,.

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Keeping up with consumer retail

Two brands at the forefront of technology and innovation in the fashion retail industry. Amazon is the biggest retail behemoth of our time. From its humble beginnings as an online marketplace for books, Amazon has grown exponentially over the last 25 years. With an annual turnover in excess of £136 billion, over the years it.

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How I Made it in Marketing

How I made it in marketing

Giles Harris, managing director of marketing and consumer research agency Come Round, explains how the determination that helped him forge a career in law propelled him into the world of marketing. How do you make it in marketing? There are countless ways to get ahead, of course. But there are also some basic principles that.

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brand manager

How to become a Brand Manager

A Brand Manager is responsible for managing the image and reputation of one or more brands, usually within the consumer sector. They need to have their finger on the pulse to understand all the latest trends, industry developments and consumer insights to develop strategic brand plans to drive brand awareness, market share and increase sales..

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marketing qualifications

The value of marketing qualifications & training courses

Only 38% of marketing professionals get training courses paid for by their employer as a benefit; yet our recent Marketing Salary Survey results found that marketers rank training (paid courses) as the third most important benefit to them, after flexible working and contributory pensions. An article on Monster.co.uk states that training courses are a way.

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gareth southgate

Gareth Southgate – Global inspiration for the recruitment industry

Twenty-two years ago, Gareth Southgate missed the penalty that resulted in England dropping out of the European Cup on home soil. Something that by his own admission was the worst day of his life, and has haunted him ever since. Yet all these years on, after guiding England into the quarter finals of the World.

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virtual reality

How will VR change marketing?

Virtual reality is the latest technology to promise a new, ‘disruptive’ means of reaching customers. However, will it demand a change to the way marketers do business? How does VR map against traditional ideas of the ‘five Ps’ and the sales funnel?   A YouGov survey from last year revealed 6% of the UK population.

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british high street

Everything Must Go: The Death of the British High Street as We Know It?

It seems like another day goes by and another High Street stalwart announces store closures or releases disappointing sales results. Yesterday, Debenhams issued its third profit warning this year, despite implementing a plan to cut costs and boost sales. It’s a story we have seen repeating itself on the news cycle of late.   In.

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buckinghamshire

This is: Big consumer brands in Buckinghamshire

A guide to consumer brands in Buckinghamshire This is the second part in our blog series about organisations operating in the consumer space across Brand’s core regions. Initially we focused on the region of Leicestershire, and are now switching our attention to the thriving region of Buckinghamshire. So, if you’re a marketing job-seeker based in and.

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flexible working

The importance of flexible working in the marketing industry

With more employees asking for flexible working than ever before, it’s hardly surprising that marketing professionals ranked flexible working as the most important benefit to them in our annual Marketing Salary Survey. Respondents placed the ability to work flexibly as a more important benefit to them than contributory pensions, training (paid courses), bonuses, private healthcare,.

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customer expectations

Responding to rising customer expectations

Across almost all sector categories, customers are demanding more from their interactions with brands at every level. As a marketer, how do you meet the challenge of ever-rising customer expectations? From personalisation to product quality, customer service to delivery, from complaint handling to social responsibility, customers have grown to expect a first-class experience from brands,.

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graphic designer cv

Top tips to boost your graphic designer CV

Graphic design is a creative and dynamic profession. Therefore, in order to bag yourself a job, you need to stand out against the crowd to get a recruiter’s attention. However, while you still need to show off your innovation and creativity, your CV also needs to be professional. To help you strike the right balance,.

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Learning_To_Lead

Learning to lead: are you thinking too much?

When you need to lead change in your organisation, you have to learn how to overcome your fear of acting – and gain the industry knowledge to ensure you make the right choices. “It’s easier to act your way into a new way of thinking than think your way into a new way of acting.”.

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gender inequality in marketing

Is there gender inequality in marketing?

With coverage of the “gender pay gap” top of the media’s agenda recently, it is unlikely that even the most disinterested observer could remain oblivious to the reports of disparity between how females are paid in relation to their male counterparts across the UK.   Does this pay gap exist in marketing? Do women really.

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This is: Big consumer brands in Leicestershire

  A guide to consumer brands in Leicestershire This is the first in a mini blog series about organisations operating in the consumer space across Brand’s core regions. Initially we’re focusing on the region of Leicestershire. So if you’re a marketing job-seeker based in and around the Leicester area, and are keen to find work.

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How online is shaping content marketing

The proliferation of online channels is changing the way brands create and publish content. Here, Emma Winchurch-Beale of The Washington Post and Shaun Austin of insights agency Future Thinking explain how.     ‘The past is a foreign country: they do things differently there.’ So goes the famous opening line of L P Hartley’s novel The.

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What’s your strategy for digital?

How well is your digital marketing plan performing? Has it been created in reaction to our fast-evolving digital world? Or has it been built on a holistic – and sound – strategy? Over the last fifteen years, marketing has become heavily weighted towards digital, thanks to the prevalence of fast wireless connections, smartphones, social media.

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A Guide to Design Recruitment

A basic guide for organisations hiring in Graphic Design and Web Development Not everybody who is looking to recruit Graphic Designers and Web Developers actually fully understands what to look for and how to go about it. Whether you’re a HR professional, Internal Recruiter, Managing Director, or Marketing Manager; I’ve put together this short and.

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Essential skills today’s marketers need

A successful marketer today requires a wider set of skills than ever before, excelling in creativity, number-crunching, networking, and flexible working.   In an interview, one of the most successful business leaders, Silicon Valley guru and Sequoia venture capitalist Sir Michael Moritz, put it succinctly: “If you have too rigid a plan to reach the.

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Would you like to see my portfolio?

  Portfolios, love them or hate them, they’re almost always an essential when applying for design and creative jobs. In fact, if I could, I would make it a flat rule that you can’t apply for senior design jobs without them. I’d even suggest that employers must, by law, allow designers to build portfolios without.

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Taking steps towards leadership in 2018

So, you’ve spent 2017 boosting your knowledge and developing your CV. Now, you’ve set your sights on a big step forward professionally in 2018 – either securing a promotion or landing an exciting new role. Does this sound familiar? We explore the essential skills for marketers seeking advancement in the next 12 months. Sharpen critical.

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The Marketing Dress Code

The marketing industry is home to a vibrant mix of creative business people, and as industries go, it’s often thought of as one of the more laid-back when it comes to dress codes. But relaxed rules can lead to confusion – how smart should your smart casual be? How casual is too casual? From what.

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